accent pillow case baby canvas home decor Unpacking the meaning of GSM in towels accent pillow case baby

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What does GSM mean and how does it affect the quality of a towel? We’re here to help you unpack the meaning of GSM in towels.

First things first, whether it’s our luxury range or our everyday essentials, each and every collection is crafted to the same standard, no matter what the price.

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Comprising the very best in weaves and texturesaccent pillow case baby canvas home decor, our beautifully soft bath towels are crafted using premium materials from around the world. Providing everyday luxury through their soft touch and rich absorbency. Our combination of textures, weights, thickness and softness ensure everyone’s needs are catered to.

All our towels are tested well beyond industry standards. Instead of the required three test washes, we test wash and dry our towels 100 times before going to market. That’s why, once our towels reach your hands, we know they’ll stand the test of time.

What isGSM and why is it important?

GSM – Grams per square metre refers to the density of a towel, or in other words – the weight.

This weight is calculated by understanding the number of threads in the height of the loop, and the thickness of the yarn in a given area.

There is a common view that a lighter weight gsm will not give you the same quality. However, quality is based on a number of testing methods, with the main purpose being to absorb water.

Some enjoy thick and heavy towels, whilst others prefer lightweight and quick drying. Finding the perfect towel for you is purely about the touch and feel, along with suiting your lifestyle.


Legend has it that Daedalus stayed in the village of Noto after his flight over the Ionian Sea, and Hercules stayed here after his seventh task (which incidentally was not to clean out the basement).

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