canvas throw pillow covers Knotty Bloom- How a macramé hobby grew into successful business sofa pillow covers

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The craft that helped this world traveller settle into her new Tauranga home has become burgeoning macramé business Knotty Bloom

When Nalani Gloor rediscovered macramé she became hooked on its therapeutic qualities. Nalani’s mother had introduced her daughter to the craft when she was a teenager, but it wasn’t until 2015 that the American fibre artist and interior architect took it up again. Having frequently moved around the world with her family as a child, Nalani says having a creative outlet has been a useful tool to help ground and connect her with new surroundings.

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Born in California, Nalani and her family relocated to a remote community in Queensland, then to Cairns for high school. Latercanvas throw pillow covers, she studied in the United States and Australia, before settling in New Zealand. “My family has a history of wandering,” says Nalani, who found macramé helped her settle into her new home in Tauranga. “There’s something empowering about creating with your hands.”

While macramé began as a hobby, it quickly became Knotty Bloom, the brand through which she sells her items to the world. “I didn’t consciously decide to start making macramé pieces – it began as a relaxing daily practice rather than planned production,” she says. “It’s a meditative process; I enjoy the rhythm and repetition of knotting a pattern. Plus, macramé doesn’t require many tools – all you need is rope, scissors, your hands and something to hang the piece from.”

The craft’s renaissance and Nalani’s own unique style have seen Knotty Bloom gain a strong following. “Instagram and Etsy have enabled me to reach a global audience, which is a driving force behind my creative process,” she says. “This way, I connect with encouraging artists, making all the difference to my experience of running a small business.”

Words by: Catherine Steel. Photography by: Helen Bankers.

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